I'm a freelance copywriter and editor. My clients bring me in when a brand needs a voice, a script needs a spine, or a deadline needs someone who doesn't need briefing twice.
You know what you want to say. Finding the right words? That's often the tricky bit.
Maybe your brand needs more personality. Your website isn't quite selling what makes you different. Or you simply don't have the time to wrestle 500 words into submission.
That's where Quilbert comes in.
Use my words instead: authentic, well thought-out, properly written and always with your goals in mind.
Work
AIO and SEO driven copy for web, blogs, eDMs and ads, supporting multiple clients across wide-ranging sectors: education, eCommerce, healthcare, WHS and more. A brilliant agency with brilliant people and brilliant clients. A copywriter's dream.
Copy by Quilbert for RedPandas Digital.
A distinct brand story for each of the group's seven city bars, so venues under one owner didn't read as one venue. Then the website, sales brochure and cocktail menu copy for Cuckoo, plus marketing mailers throughout.
Copy by Quilbert. Design, artwork and photography by the client.
Concept and script for multiple films. Taking complex topics like nuclear energy and making them simple. From the serious, a global update for Pandrol about the Covid-19 outbreak, to the not-so-serious, an A-Team parody for Foregale. WHS training videos. The list goes on.
Copy by Quilbert. Design by the client.
A rebrand and the website copy, then the ongoing communications since: social content, event advertising and PR. From a few participants to thousands across the UK, a global fanbase of 40k subscribers and international classes. This copy has gone places.
Copy by Quilbert. Design by Zeppo.
All internal communications, eDMs, blogs and staff bios, plus the editorial for awards submissions and press releases for the United Education family (Adventure Camps, Camp Xplode), leaders in multi-activity day camps in the north of England.
Copy by Quilbert. Design by the client.
Brand story from scratch for a new venue, then the website, menus, digital flyer, brochure copy and blogs. Agency-side work, to their creative direction and their client's deadlines.
Copy by Quilbert. Design by SevenSun.
Her attention to detail with wording, structure and effectively conveying messages is second to none.
Services
Copywriting. Websites, brand stories, video scripts, blogs, social posts, sales brochures, flyers, product labels and case studies. Give me the audience, the product and what makes it different, and the process is research, write, review, polish.
Editing and proofing. Books, e-books, news reports, speech and video scripts, business tenders, awards submissions and biographies. Whether that's a light proof or a structural rewrite, you'll get told which one it actually needs.
Event promotion. Press releases, invitations, posters and flyers for launches, fixtures, fundraisers and every other kind of do.
Working with agencies, I'm happy on white label, to your tone guidelines, and in your client's voice rather than mine. The rules stay the same regardless: be clear, be concise, and never send the reader to the land of nod.
How it runs
About
But effective writing takes more than loving the language. There's craft in it, obviously: a decent vocabulary, a grounding in grammar, some creativity. What matters equally is a flair for connecting with people. Listening, empathising and re-telling someone's story in a way that's accurate and actually worth reading.
Add the 20+ years I've spent in communication, marketing, research and sales, and you've got a winning combination.
Finding typos and grammatical faux pas is the part I enjoy most, which probably tells you everything.
Deb Quilbert
Contact
Tell me what you're working on, who it's for and when you need it. You'll get a plan, a price and a timeframe back. If it isn't a job I'm right for, I'll say so.